“We are grateful for our partnership with Oreo, and for Oreo’s commitment to our shared vision of a diverse and inclusive world, made better by loving, proud parents and allies.”Īlongside releasing a short film, Oreo has launched limited-edition #ProudParent packs of Oreo cookies featuring rainbow-coloured creme. Bond, Executive Director of PFLAG National. “Having a supportive, affirming family-and committed allies-is crucial for the health and wellbeing of lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people,” said Brian K. Partnering with non-profit PFLAG, the United States’ largest LGBTQ+ organisation, the companies have collaborated on a year-long initiative designed to shine a spotlight on the powerful impact love and acceptance can have on LGBTQ+ youth. This bitesize film proudly highlights the importance of family support and a father’s journey to accepting his queer daughter. Proud Parent ends with Jen’s dad painting the Pride flag across their garden fence to show his daughter he loves her regardless. A few anxious glances later, Jen seems visibly conflicted about coming out to her family, but, in the end, she doesn’t need to. The film follows Jen introducing her partner, Amy, to her family for the first time. Proud Parent is Oreo’s latest venture to show support for the LGBTQ+ community. ![]() ![]() Oreo has stepped up its Pride campaign with the release of a heartwarming short film and limited edition rainbow Oreos.
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